What is leverage anyway?
You might remember learning about leverage in school with examples such as being able to move an object that is much larger and heavier then you are with the right tool and axis. That is why an average size man can lift a heavy piece of furniture on a dolly and move it from point A to point B without almost any effort.
What about leverage when it comes to money? When you are leveraging money, it’s a little bit of the same idea. You can get more done with less effort and less time if you leverage your work. Since we all have the same amount of time, leveraging your efforts to make money will bring you more income with less effort and less time.
How can you leverage you efforts and time? More leverage mean less effort and more money for that effort. Working 8 hours a day 5 days a week, and not doing anything else the rest of the time to leverage your income is NOT good leverage. As a matter of fact it is not leverage at all. You are carrying the full weight of your efforts and time.
If you are not present at your job, you are not making any money. You have to actually be there “physically” for that to happen. When you are making money online, on the contrary, you are making money 24 hours a day, 7 days a week. You are making money while you sleep, while you play tennis or while you wash the dishes. This is leverage.
How is this possible?
When you work online you can set up stores (websites) that will be open 7 days a week, 24 hours a day. Once you are on the major search engines of the internet, people are able to find your store globally. Your store is open and doing business while you sleep, and you don’t have to be present to make a sale. This is excellent leverage. No more exchanging your time for money.
If you are using niche promotion with such tools as blogs, web 2.0 or ezine articles you can drive customers to your store on a daily basis. Yes, you will have to create such vehicles for your marketing campaign, but let’s say that it will take you 8 hours out of the week to create this marketing campaign for your store, your work will be over after those 8 hours.
You have produced 8 hours of work, but you store is now working for you for the rest of the week without you involvement what so ever. Now, that is leverage.
Internet marketing has been a revolution for money leverage and this is why internet marketing has created new millionaire entrepreneurs who have found their way to financial success using the internet for financial leverage.